When a church completes a branding or rebranding process, applying a brand consistently across all critical areas ensures it resonates with the congregation and then the community. It’s just great stewardship!

Here’s a list of 10 areas you need to address:

#1 Overall church content and tone

Messaging: Ensure all written and spoken communication (each sermon!) reflects the new brand voice, thread, and tone. Your new brand voice is DNA-level, therefore incorporate it so it feels natural.

Mission and Vision Alignment: Reiterate your church’s mission and vision with the new branding thread in mind. The three should unite into a cohesive message.

#2 Church digital presence (online impressions)

Website: Update the logo, colors, fonts, and thread messaging to reflect your new brand. Ensure the content aligns with this new brand voice (consider doing keyword research; see below).

Social Media: Update profile pictures, banners/cover images, and post templates consistent with the new branding.

Email Templates: Use branded headers, footers, and formatting (colors/fonts) for all communications.

#3 Church keywords for SEO

Keyword Research: use keyword research tools to use the words your audience might be searching for to discover your brand. Probably not as spiritual as you think!

Web content: Update your website by using solid SEO direction for incorporating the keywords throughout your website (e.g., focus words for every page, headlines using keywords, first paragraph, etc.)

#4 Church signage (physical impressions)

Exterior Signs: Replace outdoor signage to reflect the new church logo, colors, thread, and name (if applicable). Use the new brand on parking signs to guide and create a cohesive arrival experience.

Interior Signs: Update the building’s directional signs, room labels, and welcome center displays. Don’t overuse your brand internally, but have it align with your brand fences.

#5 Church printed materials

Bulletins and Flyers: Refresh all print communications with the new branding. It may be a good time to assess if you should convert these to digital communication to save money.

Connection Cards: Update design and messaging to align with the new thread and look.

Letterhead and Envelopes: Ensure office documents reflect your updated look.

#6 Volunteer and staff materials

Volunteer Shirts: Design tees or shirts with the new logo and colors for easy identification on Sundays.

Name Tags: Create branded name tags for volunteers and staff (if shirts aren’t used).

Email Signatures: Standardize email signatures for your ministry team to reflect your new branding.

#7 Gathering spaces and comm tools

Lobby Decor: Incorporate your brand fences in your lobby artwork or displays. Perhaps a tasteful feature wall with your thread, vision, or mission would emphasize what you want everyone to be known for.

Welcome Center: Update this space with branded signage, table throws, and guest materials.

Stage Design: Tastefully incorporate the new colors and logo subtly into backdrops and decor.

Kid’s Ministry: Update room signage and decorations to match the overall church brand. Resist the urge to “make it look more kid-like”. Consistency to the main church brand is more professional.

Presentation Slides: Refresh worship slides, announcements, and sermon graphics. Use your brand fonts, colors, and design style regularly so your congregation recognizes and trusts your materials.

#8 Church swag

Swag Items: Create branded mugs, stickers, pens, bags, and/or other items for giveaways or purchases.

Devotional Materials or Journals: Offer branded materials for use in services or small groups.

#9 Community outreach materials

Direct Mailers and Flyers: Update materials used for outreach to reflect the new brand identity. Rely heavily on digital outreach but try other approaches to test their success too.

Event Signage: Use branded banners and materials for community events. This will tie into your church’s exterior for recognition when the community drives by.

#10 Ongoing training and reinforcement

Volunteer Training: Teach volunteers how to represent the new brand in each of their roles. Get feedback from them on how it’s being accepted with possible improvements.

Team meetings: Equip your team to use branding materials and maintain consistency. If you have a comms director, this is a great opportunity for a greater discussion about your communication strategy.