What has been will be again, what has been done will be done again.… (Ecclesiastes 1:9)

Short on new ideas? Look to the past.

The market has been innovating and “thinking outside the box” for decades. But when we dissect our businesses and explore their history, we often discover core products, services or models that have always delivered.

The technology, style and context may change, but the basic ideas that drove past successes will often still work.

I’m not talking about startups, but rather longstanding businesses that need a refresh. If that describes your organization, what core strategies and tactics have always delivered and simply need to be updated?

Sometimes the past truly is prelude to today’s success.